IT LOOKS LIKE SERENA WILLIAMS MAY BE ESTABLISHING A BEAUTY LINE SOON

March 13, 2018BEAUTYLeave a comment

If it seems that Serena Williams is on a winning streak, by all accounts, that would be correct. Just 6 months after giving birth, Serena Williams is in the midst of a major comeback. With news of a possible beauty line, it appears that Williams is expanding her off court empire, as well.

According to TMZ, Williams is getting into the beauty game, too: She filed documents to trademark “Aneres” (yep, that’s Serena spelled backwards) in a range of beauty categories, including skin care, makeup-removing products, colognes, perfumes, makeup kits, bath soaps, lipstick, lipgloss, eye shadow, eyeliner and mascara. She had also previously secured the trademark rights for the brand name in the clothing category.

As the latest celebrity to transition into the beauty space, Williams is amongst the ever-expanding new field of celebrity beauty lines that’s currently being dominated by Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics, and Kim Kardashian’s KKW Beauty. But as she’s Forbes’ current highest-paid female athlete, earning an incredible $84 million in 2017, there’s good reason to think that Williams knows what she’s doing with the business.

RIHANNA’S SPRING 2018 FENTY X PUMA COLLECTION HITS STORES ON MARCH 15! SEE ALL PHOTOS HERE

February 28, 2018November 7, 2018EDITORIAL, FASHION4 Comments

Despite being visibly absent from fashion month this season, Rihanna’s Fenty x Puma brand shows no sign of stopping. The notable collection plays off a rugged (but hella stylish) motorcyclist look. The collections include zipped bodysuits and paneled motorcycle pants with a colour palette so nice, you’re bound to turn heads in the street.

Other pieces include sportswear essentials, bags, shorts, crop tops and side detailing that properly reads “Fenty.”

The capsule is so nice that Rihanna joined models Selena Forrest, Yasmin Wijnaldum and Slick Woods to model some of the pieces. No word on when the collection will officially be available but for now, check out some of the shots of what’s coming below.

Urban Outfitters, but expect to see much more on the official drop date at stores like puma.com, ASOS.com and six02.com.